The MiDeer Sequenced Method — Four Stages, One Tested Path
A website translation is not enough. Every engagement we run follows the same sequenced method, built on the principle of finding who needs you before you pay for visibility.
This is how we deliver our services, from Stage 1 to a scaled, institutionalised presence.
China's B2B buying cycle rewards a sequenced approach
Attempting to generate leads before the trust infrastructure exists is the single most common reason foreign businesses fail to gain traction in China. Every MiDeer engagement follows the same sequence.
The Four Stages at a Glance
Each stage builds on the last, from credibility infrastructure to a scalable, institutionalised market presence.
Market Clarity
Build the base
- Market validation and category positioning
- Social platform registration and corporate identity
- Localised case studies and credentials
- Compliance and export-readiness documentation
Partner Introduction
Find the partners
- Industry association memberships and engagement
- Warm introductions through chambers and official channels
- Direct outreach to shortlisted partners
Deal & Delivery
Create demand through partners
- Content and thought leadership
- Co-hosted industry events
- Flagship event presence
- Pilot engagement with select partners
Scale & Institutionalise
Deepen & expand
- Review which channels and segments deliver real pipeline
- Convert pilot outcomes into published proof
- Deeper partnerships and broader expansion
A Presence at Every Layer of the Buying Decision
Chinese B2B buying decisions take place within a layered trust structure: you need a presence at each layer of that structure.
Government & Policy
Provincial government and industry bureaus, trade-promotion agencies and matching-fund programmes relevant to your sector.
Industry & Trade Associations
National and regional industry bodies plus vertical sector associations in your segments: food, health products, dairy and beyond.
Bi-National Channels
NZTE Greater China, New Zealand China Council and the Auckland Business Chamber.
Commercial & Demand Channels
WeChat / WeCom, thought-leadership platforms and flagship trade fairs: CIIE and sector-specific expos in your category.
Talk to us, and let's grow the business.
Book a free 45-minute consultation and we'll give you a straightforward answer.
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