Projects that deliver in a market. Advisory that gets the decisions right.
Company advisory, capital and funding, China market projects, and training. Start with the free consultation, or go straight to the family that matches your problem.
Engagements start from NZ$5,000 for a first phase. See how we price.
Not sure where to begin? Start with a free 45-minute consultation.
No obligation, no pitch.
The decisions that are expensive to undo
Strategy, business model, governance, growth, capital and cross-border culture. Six areas for founders, shareholders and boards.
Costs rise every year, margins thin, and nothing runs without you. Where it goes next, and what actually makes the money, are still open questions.
Bring us the decision you are weighing. You get a straight read on which parts are expensive to undo, which parts can wait, and whether you need an outside view for this at all.
Not for: teams who have already committed the spend and need extra hands on delivery.
What you get
- A market and customer segment choice you can defend
- What makes the advantage defensible, tested against buyers
- What to stop doing: the segments, offers and projects to drop
- A 12-month roadmap with decision gates
Strategy & Future Direction The business survives, but where to put your effort over the next six to twelve months is not clear. Every time you sit down to work it out, the day pulls you back inBest for: founders, shareholders and boardsBook a free consultation →
- Market and customer segment choice
- What makes the advantage defensible
- What to stop doing: segments, offers and projects to drop
- A 12-month roadmap with decision gates
Business Model & Profitability Revenue is growing. Profit is not keeping up, and nobody can say which layer eats itBest for: teams with users but no clear economicsBook a free consultation →
- Revenue structure and pricing
- Unit economics and the path to break-even
- MVP scope, and the assumptions it must prove
- Cost structure: what scales, what does not
Corporate Governance & Ownership The share split was settled casually years ago, and now nobody wants to raise it. Decisions and exits were never written down either, so everything runs on verbal agreementBest for: multi-founder companies and anyone raisingBook a free consultation →
- Founder and co-founder equity split, with vesting
- Decision rights, board and shareholder agreements
- Option pool, and what future rounds will ask of you
- Cross-border holding structure and where the money sits
Growth & Partnerships New customers still come from people you know and from referrals. You have paid for advertising and cannot say whether it workedBest for: companies with a product but no channelBook a free consultation →
- Channel and partnership strategy
- Distributor, reseller and platform routes
- Government and industry body channels
- China and Asia access, where that is the right answer
Cross-Border Business Culture You have thought about going offshore. Then you add up compliance, certification, freight and localisation, and put it down againBest for: teams that need to understand how Chinese partners decideBook a free consultation →
- How Chinese buyers and partners actually make decisions
- Where cultural difference changes negotiations, channels and team management
- Workshops, and a decision memo your team can act on
Capital & Investor Readiness Growth needs money, and you would rather not go to the bank or to investors. You are not sure what you would be trading away, and you do not want to trade controlBest for: founders raising, or averse to dilutionBook a free consultation →
- Valuation, structure and deal readiness
- Materials that answer the questions investors actually ask
- Non-dilutive options: buyer prepayments, shared market development costs, exclusivity as consideration
- Introductions, term sheet and negotiation support
Equity, and funding without giving away equity
Capital through our China channels, plus non-dilutive options that leave your shareholding untouched.
Money is available, but it is either expensive or slow. What you are really weighing is whether to give up equity at all, and whether the company stays yours afterwards.
Bring us the raise you are considering. You get a straight read on what it costs you, which routes keep the company yours, and whether raising is the right answer at all.
Not for: founders who want an introduction list rather than a view on structure and terms.
What you get
- The valuation and structure your raise can actually support
- Materials that answer the questions investors actually ask
- Non-dilutive routes: buyer prepayments, shared market development, exclusivity as consideration
- Introductions, term sheet and negotiation support
Equity Financing Growing means letting outside money in, and you are not certain the person coming in will still let the company be yours in a few yearsBest for: projects willing to trade equity for capitalBook a free consultation →
- Investor identification and due diligence
- Deal structuring and closing support
- Post-deal reporting discipline
Non-Dilutive Funding Options The orders are in, the money is still sitting with your customers, and you would rather not sell part of the company to bridge the gapBest for: companies that need capital but not dilutionBook a free consultation →
- Buyer prepayments: paid against orders before delivery
- Shared market development costs with a channel partner
- Exclusivity as consideration instead of equity
Projects that deliver in a market
Structured, execution-ready work for New Zealand businesses entering and growing in China.
You want to enter China, and nothing about it has been easy. You do not know who to ask, what it will cost, what the work actually involves, or whether the direction you have in mind is the right one.
Bring us the product. You get a straight read on whether the direction is right, whether Chinese demand is genuinely there, who to work with, roughly what it will cost, and where the first step starts.
Not for: businesses that already have a China team and only need campaign production.
What you get
- Our read on whether there is real demand, before you spend
- ICP validation and segment prioritisation
- The regulatory and compliance pathway, in sequence
- A channel strategy with a 90-day execution roadmap
Free 45-Minute Consultation You want to know whether China is worth doing before you pay anyone for adviceBest for: owners who have not decided yetBook a free consultation →
- Tell us your product and your goal
- Get our read on whether there is real demand
- Leave with a clear next step
Market Entry Strategy Someone in your industry went to China, spent the money, and came back with trade-show brochures. You would rather not repeat itBest for: exporters not yet in ChinaBook a free consultation →
- ICP validation & segment prioritisation
- Regulatory & compliance pathway
- Channel strategy & 90-day execution roadmap
Market Activation You know you need a partner. Every meeting goes well. Signing is the part that stops youBest for: exporters ready to moveBook a free consultation →
- Partner identification & due diligence
- Facilitated introductions & negotiation
- Pilot launch support
China Growth & Marketing Your product already sells in China, the volume has plateaued, and you cannot tell which layer of the advertising spend is workingBest for: brands already selling in ChinaBook a free consultation →
- Platform strategy & fit assessment
- Localised content & test campaigns
- Monthly ROI tracking & optimisation
China Market Expansion Training
Four programmes mapped to your stage of China market development.
You have a team, and you want them to own China rather than outsource it. What is missing is a systematic understanding of the market: the theory, the practice, and the capability to act on it.
Bring us the decisions your team is facing. You get a straight read on which programme matches, what each one asks of your time, and whether training is the answer at all.
Not for: teams who want a one-off briefing and no change to how decisions get made.
What you get
- Modules mapped to your stage of China market development
- Standalone or bundled, so you only buy what you need
- Built in-house, so the capability stays with your team after we leave
- A decision memo your team can act on
China Market Expansion Training The team is yours. Their understanding of the market is not yet at the level of a decisionBest for: teams building their own China capabilityBook a free consultation →
- Standalone or bundled modules
- Mapped to your stage of China market development
- Built in-house, not dependent on us
Every service works on its own: together they run as one path.
Each service above is also one step on the sequenced path we've refined since 2001. The method runs in four phases: Phase One Market Clarity, Phase Two Partner Introduction, Phase Three Deal & Delivery, Phase Four Scale & Institutionalise. We can support any single step, or walk the full journey with you end to end.
Four ways to grow, one purpose: growth
MiDeer is the lighthouse most NZ businesses don't yet have in-market: illuminating the path, discovering the partners and customers who matter, and translating your credibility into a Chinese-language, relationship-first presence.
- Leads the development and localisation of sales collateral, working directly with your existing marketing and portfolio material
- Opens and manages association relationships, using MiDeer's Auckland Chamber and China market-entry network
- Qualifies inbound and introduced conversations against your target segments — protecting your time and IP exposure
- Reports against stage KPIs on a regular cadence, so China growth is measured like any other line of business
Talk to us, and let's grow the business.
Book a free 45-minute consultation and we'll give you a straightforward answer.
Book Your Free Consultation