China Business Insights for NZ Business Leaders

First steps for a New Zealand brand going into China

Four questions to settle before you look for a distributor, a platform or a partner: which market, whether your advantage survives the border, who does the work, and what would make you stop.

Robert Reid joins MiDeer as an Independent Senior Advisor

Fifty years in New Zealand's labour market, former General Secretary and President of Workers First Union, now advising our clients on workforce, vocational training and regional economic development.

New Zealand Mānuka Honey: China Market Research Report

2025 Market Analysis & Data Verification: core sources: GACC and channel data. The definitive market reference for mānuka honey exporters.

Mānuka Honey: What the Chinese Digital Shelf Actually Looks Like

Based on 225 SKUs on JD and 148 SKUs on Taobao, a seven-lens analytical framework, and 1,000+ reviews.

Understanding China's Tiered Partnership Model for SMEs

Why the usual partnership model works against NZ exporters, and how the 1+2 and 2+3 distributor models actually work.

Proud to Have Supported a New Zealand dietary supplement company's Successful Entry into the Chinese Market in 2003

How a leading New Zealand dietary supplement company achieved NZ$10M in China sales within two years.

Now an Official Auckland Business Chamber Mentor

Julian Zhu joins the Auckland Business Chamber as an Official Chamber Mentor, supporting local SMEs with strategy, NZ-China trade and cross-cultural navigation.

Lighthouse, Not Bridge: The Ways to Wealth Podcast

From a Chemistry degree at Nanjing University to steering a US$500M fund: Julian Zhu on Episode 150 of the Ways to Wealth podcast.

Kiwi Businesses Thrive in China with Intentional Adaptation

NZ businesses already have the right mindset for China: openness, trust and an outward view. The gap is not capability, it's how strengths are applied.

China Is Not One Market — It's Thirty

It's rarely the product that fails in China. It's the target market assumption. Who, which region, which channel, and why now?

One Chinese City Can Be Three Times All of New Zealand

Each region runs on its own economic rhythm. Success in China is never accidental: it comes from insight, alignment and the right local partners.

Beyond Dairy and Wine: The Next Wave of NZ-China Trade

Health & wellness, agri-tech, EdTech, creative industries, green technology and lifestyle brands: where the next success stories will come from.

Why Founders Can't Explain Their Unit Economics

Growth read as profit, revenue structure mixed with pricing, averages instead of segments. The six numbers to keep on one page.

The 12 Questions Investors Will Ask

What each question is really testing, the answers that end a conversation early, and what to do in the 90 days before you raise.